Reinventing MLS Services

Greetings folks!

The real estate industry is replete with procedures, processes and business models that have evolved during the 20th century. Some of these processes are necessary, however many are arcane. What's clear is that in the 21st Century the "walled garden" of real estate information is gone. Consumers have unparalleled access to real estate information. This fact alone has changed the nature of the real estate "game".

MLSListings - the MLS service for San Mateo, Santa Clara, Santa Cruz, San Benito and Monterey counties - has recognized this massive power shift. Behind the scenes it has reinvented itself. It has evolved from an organization that wrote properietary, "one size fits all" MLS search software to an organization that is dedicated to serving the needs of a complex and changing real estate industry while providing maximum service to real estate buyers and sellers as well.

Earlier this year, MLSListings rolled out its "PERKS" service - a "best of breed" partner program in which MLSListings negotiates free or significantly discounted services on behalf of its subscribers.

Tomorrow, June 1, MLSListings is rolling out a third party search service on top of its MLS back end system. MLSListings' subscribers will be able to use the Tarasoft Matrix(r) software as well as the Realist tax data search software. It will mean that MLSListings supports 3 front ends to its MLS system.

For MLSListings' subscribers, this means that there is another set of information tools that they will have to support their clients in a more comprehensive way.

For consumers, it means that real estate agents using the MLSListings service will be able to provide more detailed and more comprehensive information so that they can make better home buying/selling decisions.

21st century real estate demands the best possible tools and services to help brokers, agents and consumers. MLSListings is doing just that - by reinventing itself and leading the MLS industry as well.

Best regards,

Jim Herrera

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For purposes of full disclosure, I am in charge of Subscriber Outreach for MLSListings.