How Agents should justify their commissions

This is an interesting article by Bernice Ross, CEO of RealEstateCoach.com. It describes the types of services that a listing agent should provide in order to earn/justify their commission.

Here are a couple of items in her proposed marketing plan:

• 800 number IVR system
• Listing syndication
• Video syndication
• Using online tools to redecorate the home
• Track the activity and provide real analytics of the marketing efforts.
  

I've been in the industry for many years and I can honestly say that I haven't seen many agents who perform these services consistently.

Do agents provide these services? What services have you seen agents provide? Do you think they deserve their commissions for the service they provide?

What are your thoughts?

Welcome!

This is the inaugural post for the Real Estate Market Observer. While we are focused on obtaining and publishing information on the Northern California Real Estate Market and how that market works, we also recognize that the "way" real estate business is conducted is rapidly changing. To that end, we will seek out and find new methods for professionals to learn.

But we will also, hopefully, educate the consumer about the real estate industry. We will attempt to show consumers what methods and strategies true professionals are using to help their clients either buy or sell their property.

We invite your comments, suggestions, tips, hints or information. We hope that there will be a lively, ongoing dialog that will educate or at the very least, inform.

In the final analysis, our true success will be a real estate industry that is more transparent; one in which practitioners and consumers will benefit from more transparency.