Marketing Strategy

Sunday, October 31, 2010

Small Businesses DO Indeed Have Websites and Use Tech http://ping.fm/cL8dJ
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Do you have core values? .... REALLY?!

One of the strengths of our country is our diversity. But it also leads to a significant problem: a failing sense of core values. We are a country of confused values and beliefs. The image above was produced by one group within a company visualizing a company's values. The image below is the representation of a different group within the same company visualizing their view about their company's values.

I'm involved with several different organizations that have espoused certain "values" as underlying their company activities.  However, the reality is that the decisions made by some executives of these companies is not consistent with their espoused values. This leads to a confusing set of actions, and if not corrected, disenchantment by employees, customers and stakeholders.

As many of you know, I've had 2 "tours of duty" with Apple Inc. And I'm amazed at how that experience, combined with my spiritual and academic training has combined to make me who I am. Here's a historical video of Steve Jobs that combines business with values.

 

For those of you who are running your own businesses (and many of you are even though you don't consider yourself to be), take this to heart. 

Know who you are - know your values - and make your decisions out of those values.

 

Best to you,
 
Jim Herrera
 
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Posted via email from Perceptive Insights

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Read Your Call Is (Not That) Important to Us Before You Call Customer Service http://ping.fm/1hDad
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Saturday, October 30, 2010

New Contests for SMBs and Entrepreneurs http://ping.fm/0tnpi
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Review of The Mesh: Why The Future of Business Is Sharing http://ping.fm/k2Lmm
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How to Make Your Website Ready for International Business http://ping.fm/UsqwO
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Friday, October 29, 2010

Small Business News: The Art of Entrepreneurship http://ping.fm/4d6GG
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International E-Commerce: US Small Businesses and Canadian Customers http://ping.fm/EvATW
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Frankenstein Meetings and Halloween Greetings http://ping.fm/QA6XC
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Thursday, October 28, 2010

Small Business News: Marketing Mashup http://ping.fm/MTTKx
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How Many Small-Business Half Truths Make a Whole? http://ping.fm/Tu3af
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Why Aren’t More Women Interested in Franchise Ownership? http://ping.fm/FpS2l
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Wednesday, October 27, 2010

Small Business News: The Case For SMBs http://ping.fm/tysu5
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What’s the Difference Between Men and Women Entrepreneurs? Apparently, Not Much http://ping.fm/7wdld
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Does Google Boost Give SMBs Enough Liftoff? http://ping.fm/msHNr
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Tuesday, October 26, 2010

Small Business News: Social Media Secrets http://ping.fm/cYKd8
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Credit Unions Need Relief to Boost Small Business Financing http://ping.fm/HNjI0
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How to Add Transcripts to Your YouTube Videos http://ping.fm/2GPGg
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Monday, October 25, 2010

Small Business News: Marketing Mambo http://ping.fm/K8UTx
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Foreclosure Information

Hello all!

I've aggregated a series of forclosures articles that have been produced by NAR. I hope you find them interesting and informative.

Best to you,

Jim Herrera

Follow me on
twitter - http://twitter.com/jbherrera
facebook - http://facebook.com/jbherrera
linkedIn - http://linkedin.com/in/jbherrera
plaxo - http://jbherrera.myplaxo.com

About me
google profile - http://www.google.com/profiles/jbherrera

Copyright 2010 NATIONAL ASSOCIATION OF REALTORS®

Posted via email from Perceptive Insights

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Time Tracking for Small Business: Review of Harvest http://ping.fm/P04jQ
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How Smart Is the Average Entrepreneur? http://ping.fm/GoZdM
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Sunday, October 24, 2010

10 Ways to Increase Blog Readership http://ping.fm/lGdMV
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Pull: Marketing Secrets the Fortune 100 Use Will Help You Pull Customers In http://ping.fm/LUA7O
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Saturday, October 23, 2010

Small Business Events to Boost Your Company http://ping.fm/FVIQs
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Your Career Game: Make Winning Business Moves http://ping.fm/GhJ2v
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RFID or Barcodes: Which Are Better for Small Businesses? http://ping.fm/BXorB
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Friday, October 22, 2010

Small Business News: Social Media and Networking Lessons http://ping.fm/BMQvq
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Angling for a Corner Office . . . Er, Doghouse http://ping.fm/0dzbk
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Thursday, October 21, 2010

Small Business News: Improve Your Online Game http://ping.fm/0bKph
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Sam’s Club Dives Into Small Business Lending http://ping.fm/qQJb9
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LEDs: Energy-Efficient Business Lighting Gets More Affordable http://ping.fm/dnNuP
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Wednesday, October 20, 2010

Small Business News: Online Entrepreneur Companion http://ping.fm/rGq94
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4 Social Media Truths SMBs Can Finally Admit http://ping.fm/ROJbl
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BlueGlass Internet Marketing Conference: Will You Be There? http://ping.fm/ouoI5
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Tuesday, October 19, 2010

Small Business News: Social Media Guerrilla Style http://ping.fm/Q5G1k
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Virtues and Values: What is your personal "Code of Ethics"

Good morning!

I'm reminded this morning of a conversation I had with a dear friend who told me that she was feeling "blah" and didn't have any motivation. It struck a chord with me, as I had been feeling similarly for the past couple of weeks. But I discovered my way out of my "funk" when I started reviewing some old personal development books and recordings.

Around 1730, while in his late 20s, American publisher and future statesman Benjamin Franklin listed thirteen virtues that he felt were important guides for living. Along with each virtue Franklin included a principle to follow that—in his opinion—would define a person of good character. The virtues can be divided into personal behavior and social character traits. Franklin tried to follow these guides in his life, although he often went astray (we all do from time to time). These thirteen virtues may be worthwhile to consider following in your own life.

 

Here are Franklin's thirteen virtues and their principles divided into personal and social character traits.

Personal

The eight personal virtues relate to your attitudes toward activities and their challenges. Good personal character traits will better your chances of success in achieving your goals.

  • Temperance: Eat not to dullness; drink not to elevation.
  • Order: Let all your things have their places; let each part of your business have its time.
  • Resolution: Resolve to perform what you ought; perform without fail what you resolve.
  • Frugality: Make no expense but to do good to others or yourself; i.e., waste nothing.
  • Moderation: Avoid extremes; forbear resenting injuries so much as you think they deserve.
  • Industry: Lose no time; be always employed in something useful; cut off all unnecessary actions.
  • Cleanliness: Tolerate no uncleanliness in body, clothes, or habitation.
  • Tranquility: Be not disturbed at trifles, or at accidents common or unavoidable.

Social

These five social virtues that Franklin stated concern your attitudes toward people with whom you have dealings. Good social character traits result in other people wanting to do business with you or to have relationships with you.

  • Silence: Speak not but what may benefit others or yourself; avoid trifling conversation.
  • Sincerity: Use no hurtful deceit; think innocently and justly, and, if you speak, speak accordingly.
  • Justice: Wrong none by doing injuries, or omitting the benefits that are your duty.
  • Chastity: Rarely use venery but for health or offspring, never to dullness, weakness, or the injury of your own or another's peace or reputation.
  • Humility: Imitate Jesus and Socrates. (Interestingly, humility was not on Franklin's original list. Later in his life, he said he had presented his original 12 to a minister who advised Franklin that this virtue was missing. Franklin added it, but never really believed in it.) 

How Did He Apply These Principles

 

 

Franklin placed each one of the virtues on a separate page in a small book that he kept with him for most of his life. He would evaluate his performance with regard to each of them on a daily basis. He would also select one of the virtues to focus on for a full week.

Franklin also often emphasized these virtues in his Poor Richard's Almanack.

Reality

Although Franklin tried to follow the virtues himself, he sometimes strayed from his good intentions. For example, in his Almanack, Poor Richard (Franklin) gave this advice:

"Be temperate in wine, in eating, girls, and cloth, or the Gout will seize you and plague you both."

Meanwhile, Franklin relished his food, womanized and sometimes dressed to impress people. His food and wine-drinking habits led him to be plagued with the gout for much of his life. But still, the positive growth in his lifetime was evident in his successes and influence on a young America.

 

Can You Apply These Principles?

 

The thirteen virtues are a good guide for you to follow. In fact, keeping track of how well you do in maintaining the virtues and having positive character traits, as Franklin did, is worth trying.

You also need to realize that no one is perfect. Forgive yourself when you have setbacks. But get back on the tracks and get going! And another thing, these thirteen virtues seem to imply that you must be extremely diligent and hardworking. But remember the saying in Poor Richard's Almanack that "all work and no play make John a dull boy," so you can overdo things too.

The main idea is to be on the journey; to becoming a better person of good character each day and each week. Who knows where this might take you!

What do you think? 

Best to you,

Jim Herrera

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Monday, October 18, 2010

Small Business News: BlogWorld Wrap Up http://ping.fm/3r6Tn
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Sunday, October 17, 2010

How to Get Discounts for Your Small Business Today http://ping.fm/WTxzi
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5 Trends Uncovered at BlogWorld http://ping.fm/OTKZ8
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Saturday, October 16, 2010

Contests and Competitions for Growing Companies http://ping.fm/fTBwI
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Island of Profit in a Sea of Red Ink: A Workplan for Profits When Growth is Hard http://ping.fm/Nomze
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Friday, October 15, 2010

Small Business News: Entrepreneurial Enlightenment http://ping.fm/WwpJS
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Study Shows Small Business Expansion Plans Hurt by Capital Crunch http://ping.fm/q9slW
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That Which Pertains Only to Me http://ping.fm/gEOVi
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Thursday, October 14, 2010

Small Business News: Social Media Mavens http://ping.fm/0iV42
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7 Ways to Keep the Sales Rolling in Your Small Business http://ping.fm/6jJrB
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No Credit CARD Act Protections for Small Businesses, Federal Reserve Board Says http://ping.fm/XWbSl
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Wednesday, October 13, 2010

Small Business News: The Business of the Future! http://ping.fm/INdB3
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How to Find Your Online Community http://ping.fm/xTw82
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Tuesday, October 12, 2010

Small Business News: Lessons in Leadership http://ping.fm/nhJ11
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Come on, Small Businesses, Get ‘App-y! http://ping.fm/HZQvT
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Monday, October 11, 2010

No Whining: Thought Leaders on Thriving in Today’s Economy http://ping.fm/mQpu1
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Recession is Over, But No Recovery Yet for Small Business Economy http://ping.fm/GRsEI
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Sunday, October 10, 2010

Cost of Red Tape Isn’t Getting Cheaper – and Other Interesting Research http://ping.fm/NMiqa
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3 Deadly Sins of Building Business Relationships http://ping.fm/hDNno
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Saturday, October 9, 2010

Upcoming Small Business Events http://ping.fm/IVSGy
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Interstate 69: Linking the Urban and Rural Economy http://ping.fm/onMyr
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Friday, October 8, 2010

How Small Businesses Use Web Apps – and What to Look For http://ping.fm/4Zekb
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Small Business News: A Crash Course in Entrepreneurship http://ping.fm/g6O9p
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One on One: Jim Fowler of Jigsaw http://ping.fm/0Q9Zt
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Impressive Job Qualifications http://ping.fm/HkRHq
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Thursday, October 7, 2010

Small Business News: Entrepreneur SEO http://ping.fm/ff5kI
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Are Small Business Loans Getting Easier to Obtain? http://ping.fm/uzOmL
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Getting Comfortable With Self-Promotion http://ping.fm/KvHjB
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Wednesday, October 6, 2010

Small Business News: Technology Torrent http://ping.fm/rh6u3
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Dream of Making Money With That Blog? Find Out How at BlogWorld http://ping.fm/iFROK
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5 Ways to Incentivize Your Employees – Without Breaking the Bank http://ping.fm/Q0llk
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4 Tips for Turning New Customers Into Repeat Customers http://ping.fm/IRcoq
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Tell Us Your Social Media Do’s and Don’ts http://ping.fm/l1PcL
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Tuesday, October 5, 2010

Small Business News: Marketing Marathon http://ping.fm/FKPil
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How to Get More From Interview Opportunities http://ping.fm/8i3b2
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Monday, October 4, 2010

Small Business News: Social Media Best Practices http://ping.fm/v9txQ
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3 Ways to Scale Your Personal Brand http://ping.fm/mraPW
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Rising Income Inequality and Cyclicality http://ping.fm/CBMiq
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Sunday, October 3, 2010

“Me 2.0: Revised” Offers More Information for a Broader Audience http://ping.fm/NgyL9
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Saturday, October 2, 2010

New Contests and Competitions for Entrepreneurs http://ping.fm/LzDOV
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Power Friending Will Power Your Participation in Social Media http://ping.fm/lnO45
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Friday, October 1, 2010

Small Business News: Management 101 http://ping.fm/VExmU
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7 Ways to Communicate Your Commitment to Sustainability http://ping.fm/5zDAH
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One on One: Robin Carey of Social Media Today http://ping.fm/lJs58
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See Profits Rise http://ping.fm/CDKlS
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