It's been too long since I've taken the opportunity to sit and blog. So much has happened in the last 3 weeks. For these last weeks, we've been building the marketing strategy, communications, collateral, messaging for relaunching MLSListings.
I have worked with several top notch teams but I feel very fortunate to work with the MLSListings team. It has set the bar very high for intensity, patience, proactivity, attention to detail, vision and action. This group of dedicated people has been able to accomplish about 2 years of marketing activity into about 3 months!
And the results have been outstanding: completely new marketing story, market segmentations (never before done at this MLS), design and development of collateral materials, a completely redesigned public facing MLS website, a powerful presence at the CMLS (Council of Multiple Listing Services) conference, a resoundingly successful presence at the CAR (California Association of Realtors) trade show.
The following people deserve tons of credit and applause for these activities.
- Deb McManus - Director of Marketing Commuications
- Aimee Davis - Marketing Communications Specialist
- Mark Messimer - Manager of Outreach Services
- Alonzo Jennings - Senior Trainer
- Eric Sneed - Outreach Representative
- Geoffrey Lambrechts - Outreach Representative
- Nick Lomoro - Senior Account Representative
- Gib Souza - Director of Industry Relations
To these folks, and the rest of the MLSListings team, I say thanks and congratulations on a job well done!
(And we've just begun... :D )
Best to you,
Jim Herrera
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