A New Way To Look At Marketing

I thought I'd start this week with a brief video I discovered on the web. It describes the way Coors does marketing. The message here is that you should look for ... well ... you'll just have to watch the 3 minute video ;)




We need to really look after our clients. Because clients are demanding, knowledgeable and increasingly sophisticated. How are you looking at the market's unarticulated needs and unconscious behaviors? Are you looking?

Let me know what you think.