Do you have core values? .... REALLY?!

One of the strengths of our country is our diversity. But it also leads to a significant problem: a failing sense of core values. We are a country of confused values and beliefs. The image above was produced by one group within a company visualizing a company's values. The image below is the representation of a different group within the same company visualizing their view about their company's values.

I'm involved with several different organizations that have espoused certain "values" as underlying their company activities.  However, the reality is that the decisions made by some executives of these companies is not consistent with their espoused values. This leads to a confusing set of actions, and if not corrected, disenchantment by employees, customers and stakeholders.

As many of you know, I've had 2 "tours of duty" with Apple Inc. And I'm amazed at how that experience, combined with my spiritual and academic training has combined to make me who I am. Here's a historical video of Steve Jobs that combines business with values.

 

For those of you who are running your own businesses (and many of you are even though you don't consider yourself to be), take this to heart. 

Know who you are - know your values - and make your decisions out of those values.

 

Best to you,
 
Jim Herrera
 
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