For those of you who may be looking for a new home or for those agents who have clients looking for a new home the California Asociation of Realtors has deployed a Mortgage Protection Plan.
Through the Housing Affordability Fund Mortgage Protection Program, first-time home buyers who lose their jobs due to layoffs may be eligible to receive up to $1,500 per month, for six months, to help make their mortgage payments. A qualified co-buyer also can participate in the program, and receive a monthly benefit of $750 per month for up to six months. Program benefits also include coverage for accidental disability and a $10,000 death benefit.
C.A.R.’s Housing Affordability Fund is dedicating $1 million toward its Mortgage Protection Program, and estimates that as many as 3,000 families will benefit from the program this year.
“The Mortgage Protection Program was developed to help ease the anxiety of consumers who are concerned about potential job loss and its impact on their ability to pay their mortgage should they purchase a home,” said C.A.R. President James Liptak. “It also provides peace of mind to those buyers who are actively searching for a home.”
To qualify for the Mortgage Protection Program, applicants must:
. Be a first-time home buyer – someone who has not owned a home in three or more years
. Open escrow April 2, 2009, or later, and close on or before Dec. 31, 2009
. Use a California REALTOR® in the transaction
. Purchase the property in California
. Be a W-2 employee (cannot be self-employed)
I hope this helps.
Best to you,
Jim Herrera
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Showing posts with label CAR. Show all posts
Showing posts with label CAR. Show all posts
Monday, September 7, 2009
Tuesday, August 18, 2009
Where's the note?
The following is a re-publication of an blog post that may be of use to real estate agents and homeowners trying to fend off foreclosure. It was originally written by Rick D. Misitano, Senior Paralegal, Law Offices of James M. Bosco & Associates, Methuen, Massachusetts.
I have not spoken to Rick or to a real estate attorney practicing in California about this defense. But as a homeowner or agent representing a homeowner in this situation, it bears following up. If you don't know a real estate attorney in Silicon Valley, please let me know. I can refer someone to you.
Text as follows:
"When a lender can’t produce the original note, allowing a foreclosure to proceed puts the homeowner at risk of owing that debt again to another party in the future. Therefore, great caution must be taken before a judge can allow someone who can’t produce the original note to cash in on your home.
What if Your Lender CAN’T Produce the Note?
So, what happens when the lender tells the Court it can’t produce the original note, because it is lost? Let’s start with the basics. If a lender wants to foreclose on a property, it has to be able to show that it is, in fact, the appropriate person to whom the money is owed. That right to foreclose belongs ONLY to the person who has legitimate POSSESSION OF THE ORIGINAL NOTE - not a copy, not an electronic entry, but the original note itself with the original signature of the person(s) who allegedly owes the money along with appropriate raised notary seal and signature. So, if you are faced with a foreclosure, you have every right to demand that the person or entity trying to take your property, first prove to the Court that they have the legal right do to so in the first place by proving they have legal possession of the original promissory note.
In my opinion, an original mortgage note is much like legal tender and should be guarded and protected as such by the person holding such an asset. Loosing an original mortgage note is like loosing a $100 bill or a gift card or a lottery ticket. What if I scratched that million dollar ticket and just stuck it somewhere and misplaced it? Do you think I could just show up at lottery headquarters and claim my prize without having the winning ticket? The same principle applies to the person or entity claiming to be the legal holder of an original mortgage note. He who holds the note holds the key.
What the Lender Must Do
What often happens, however, is that the lender claims it doesn’t have the original note, because that note has been lost or destroyed. If the lender is making such a claim, the law requires the lender to prove all of the following under the “Uniform Commercial Code”, which is a set of laws governing commercial transactions that many states have adopted. It contains a specific provision on this subject (Section 3-309) which states that a person can enforce a promissory note without having the original, BUT only under certain limited circumstances.
1. The person or entity has to swear and attest that it no longer has the original note;
2. The person or entity has to prove that it was properly in possession of the note and was entitled to enforce it WHEN it lost possession of the note;
3. The person or entity has to prove it didn’t “lose” possession simply because it transferred the note to someone else (i.e., it’s not really lost); and
4. The person or entity has to prove that it cannot produce the original note because the instrument was destroyed or its whereabouts cannot be determined or it was stolen by someone who had no right to it.
All of these matters have to be definitively proven by the person or entity trying to foreclose on the property. It is not the obligation of the borrower to prove or disprove any of this. The borrower can challenge the right of the person or entity trying to foreclose and demand proof.
The Court’s Important Role
It is up to the Court to determine whether the lender has satisfactorily proven why it no longer can produce the original note. The Court also has to be satisfied that when the original note was lost, the person trying to foreclose on the property had possession of the note at the time it was lost. Until the Court has been satisfied of all of this, the foreclosure cannot proceed.
It is also important for the Court itself to understand that this issue is not merely a “technicality” and the judge should not be satisfied with anything less than full proof of this issue. The Court itself needs to appreciate the fact that if it should agree that an original note has been legitimately lost (and allows the foreclosure to proceed) it is the borrower who is still at risk.
Why? Because incredibly, even if a Court has found that the original note is lost and the foreclosure sale is finalized, if someone later turns up with the original note and proves that it is the proper holder of the note, and not the person who foreclosed on the property, the original borrower is STILL LIABLE.
I hope this article has helped. Let me know.
Best regards,
Jim Herrera
Follow me on
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I have not spoken to Rick or to a real estate attorney practicing in California about this defense. But as a homeowner or agent representing a homeowner in this situation, it bears following up. If you don't know a real estate attorney in Silicon Valley, please let me know. I can refer someone to you.
Text as follows:
"When a lender can’t produce the original note, allowing a foreclosure to proceed puts the homeowner at risk of owing that debt again to another party in the future. Therefore, great caution must be taken before a judge can allow someone who can’t produce the original note to cash in on your home.
What if Your Lender CAN’T Produce the Note?
So, what happens when the lender tells the Court it can’t produce the original note, because it is lost? Let’s start with the basics. If a lender wants to foreclose on a property, it has to be able to show that it is, in fact, the appropriate person to whom the money is owed. That right to foreclose belongs ONLY to the person who has legitimate POSSESSION OF THE ORIGINAL NOTE - not a copy, not an electronic entry, but the original note itself with the original signature of the person(s) who allegedly owes the money along with appropriate raised notary seal and signature. So, if you are faced with a foreclosure, you have every right to demand that the person or entity trying to take your property, first prove to the Court that they have the legal right do to so in the first place by proving they have legal possession of the original promissory note.
In my opinion, an original mortgage note is much like legal tender and should be guarded and protected as such by the person holding such an asset. Loosing an original mortgage note is like loosing a $100 bill or a gift card or a lottery ticket. What if I scratched that million dollar ticket and just stuck it somewhere and misplaced it? Do you think I could just show up at lottery headquarters and claim my prize without having the winning ticket? The same principle applies to the person or entity claiming to be the legal holder of an original mortgage note. He who holds the note holds the key.
What the Lender Must Do
What often happens, however, is that the lender claims it doesn’t have the original note, because that note has been lost or destroyed. If the lender is making such a claim, the law requires the lender to prove all of the following under the “Uniform Commercial Code”, which is a set of laws governing commercial transactions that many states have adopted. It contains a specific provision on this subject (Section 3-309) which states that a person can enforce a promissory note without having the original, BUT only under certain limited circumstances.
1. The person or entity has to swear and attest that it no longer has the original note;
2. The person or entity has to prove that it was properly in possession of the note and was entitled to enforce it WHEN it lost possession of the note;
3. The person or entity has to prove it didn’t “lose” possession simply because it transferred the note to someone else (i.e., it’s not really lost); and
4. The person or entity has to prove that it cannot produce the original note because the instrument was destroyed or its whereabouts cannot be determined or it was stolen by someone who had no right to it.
All of these matters have to be definitively proven by the person or entity trying to foreclose on the property. It is not the obligation of the borrower to prove or disprove any of this. The borrower can challenge the right of the person or entity trying to foreclose and demand proof.
The Court’s Important Role
It is up to the Court to determine whether the lender has satisfactorily proven why it no longer can produce the original note. The Court also has to be satisfied that when the original note was lost, the person trying to foreclose on the property had possession of the note at the time it was lost. Until the Court has been satisfied of all of this, the foreclosure cannot proceed.
It is also important for the Court itself to understand that this issue is not merely a “technicality” and the judge should not be satisfied with anything less than full proof of this issue. The Court itself needs to appreciate the fact that if it should agree that an original note has been legitimately lost (and allows the foreclosure to proceed) it is the borrower who is still at risk.
Why? Because incredibly, even if a Court has found that the original note is lost and the foreclosure sale is finalized, if someone later turns up with the original note and proves that it is the proper holder of the note, and not the person who foreclosed on the property, the original borrower is STILL LIABLE.
That’s right. Someone took your home and the Court allowed it because it believed that the lender proved that the note was lost and it was the proper party. Then someone legitimate shows up in the future with the actual note and you still owe that person the money even though your property was taken with the blessing of the Court. Trust me, this is a very serious issue regarding post foreclosures and post pre-foreclosure short-sales. It has happened to three of our own clients! These homeowners had the need to sell their property by means of a negotiated short-sale (so they could avoid a foreclosure) only to find out that the entity claiming to have the legal right and authority to enter into such negotiations and accept such settlements sold their note to another entity and weren’t even aware of it. Several months later, the newly assigned lenders (now claiming to be the rightful owners of our client’s original notes) have since come forward and have also filed suite seeking to recover their entire outstanding principle balances owed to them (prior to the homeowners closing their short-sale transactions with the wrong note holders).
How fair is that?!?! It’s not! And that’s why homeowners need to start fighting back when someone is trying to take their home by foreclosure, especially since an overwhelming percentage of mortgages granted over the last 3 to 5 years have been packaged into securities and re-sold and re-assigned numerous times since the inception of the borrower's original note and mortgage. In some states, homeowners have better than a 50/50 chance of being successful in defending themselves against a completed foreclosure. Why wouldn’t anyone who owns a home do everything in their power to protect and defend it? "I hope this article has helped. Let me know.
Best regards,
Jim Herrera
Follow me on
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Monday, July 27, 2009
Keeping It Up In a Down Market - Sales, that is
Salespeople are taking a beating in today’s economic environment. Entire market segments have evaporated. Customers and companies have no money to buy and are holding back orders. Sales lead generation opportunities are fewer and farther between. In 2008, many salespeople earned only half the commission they received in 2007.But not all sales professionals are in a slump. Some are thriving. Some are busy generating leads, growing their client base, and making good money despite the uncertainty around them. And you can, too. Douglas Smith, a nationally recognized speaker and sales trainer, offers these four tips to boost your lead generation efforts.
Don’t wait for the climate to change.
The best salespeople take action and move forward. They recognize that the economy may be in this mess for years, and that waiting and watching is a poor strategy for success. The movers and shakers are setting up appointments, making sales calls and presentations, contacting their current and past customers, and marketing like never before. Their proactive approach is creating opportunities, leads, and sales. In boom times or bad, you can never wait for customers to find you. It’s your job to reach out and find them.
Work harder.
Top salespeople understand this age-old axiom: You can’t make more money with less effort. That’s why they are working harder and putting in more hours than ever before. Think about this: Arriving just 30 minutes earlier and staying 30 minutes later each day equates to an additional 20 hours every month. When you are working 20 hours more than the average salesperson, you can make at least 20 percent more contacts — and even 20 percent more sales.
Talk to the right people.
Some companies may want or need your product or service, but if they can’t make a decision or are constrained by shrinking budgets, it doesn’t matter. Successful salespeople are selective about where and with whom they spend their time. They are out looking for “real” buyers — customers and prospects who have both money and the ability to buy. Every minute you spend with an unqualified prospect is time not spent with a qualified one.
Make more contacts.
Customers are more cautious today, and they take more time making spending decisions. That means to land more sales, you have to make more contacts. When capture and conversion rates go down, to maintain a steady volume of business, your sales contacts have to go up.
Many thanks to Ken Beaulieu and Douglas Smith for the content for this post. If you have any comments, please feel free to add them below.
Enter the conversation!
Best to you,
Jim Herrera
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Sunday, July 12, 2009
Marketing to Today's Buyers and Sellers
I continuously read about the real estate industry from multiple sources. Click on my blog profile to see some of my resources.) The following is gleaned from NAR information, the Pew Internet Life Study and articles from Bernice Ross, featured columnist at Inman.
Here are some tips about the buyers for the current market...
1. Gen X and Gen Y Rule the Buyer Market
If you're working with buyers, you can no longer ignore the fact that 60 percent of today's buyers were born after 1964 (i.e. are members of Gen X and Gen Y). In fact, 54 percent of first-time buyers are in the 25-to-34 age group. For Gen X and Gen Y, the primary motivations for buying was their desire to own a home, a job-related relocation or move, the desire for a larger home, or a change in their family situation.
Opportunity: As 75 percent of all first-time buyers are currently renting an apartment, consider marketing to tenants in high-end rentals. For buyers ages 18-24, 62 percent used social networking sites several times per week. That number drops to only 33 percent for buyers ages 25 to 44. To earn the right to do business with this growing group of young buyers, become an active part of the online conversation. This does not mean promoting your services. Instead, consider sites such as Facebook and Twitter to be similar to a social gathering where you meet others who share common interests. Gen X and Gen Y want to get to know you in a social environment prior to doing business with you. Dump the vanity marketing that focuses on you and your accomplishments. Instead, show up as an interesting, fun person who also happens to be a competent and likeable real estate professional.
2. Empty nests
Sixty-two percent of all buyers have no children living at home. Among this group, nearly twice as many single females (24 percent) purchased homes as compared to single males (12 percent). Married couples overwhelmingly preferred single-family residences (86 percent), compared with 63 percent of single females and 65 percent of single males. In terms of preferring townhouse or apartment-style condominiums, only 10 percent of married couples preferred this type of property, compared with 31 percent of single females and 30 percent of single males.
Opportunity: Niche your marketing efforts to fit the type of property you are selling. For example, Gen X (born 1965 to 1976) appears to be putting off marriage and having a family as opposed to Gen Y moms (born 1977 to 1994) who have an average of 2.3 children. Thus, Gen X buyers may be better candidates for condominiums or townhouses, while Gen Y couples may be better candidates for single-family homes. In terms of marketing to Gen X and Gen Y, these two groups dislike newspapers. They do read magazines, especially those focused on lifestyle. When marketing to both Gen X and Gen Y, show pictures of their age group enjoying the good things about living in your area, especially pictures of singles and/or families who are having fun. For older buyers, focus on couples downsizing or buying second homes.
3. "Location, location, location" is still true
While people may debate what really matters most to homeowners, NAR's research shows that the number one concern for all buyers (62 percent) is quality of the neighborhood. Convenience to work was second (51 percent), while overall affordability of homes, convenience to friends and family, and quality of the school district rounded out the top five. Given the high price of gas during the time the survey was conducted, it's not surprising that 41 percent of all buyers said commuting costs were very important and another 39 percent said they were somewhat important.
Opportunity: When working with buyers, be sure to explore what constitutes a "quality" neighborhood as well as potential commute times. Gen X and Gen Y place more emphasis on time spent with family and friends. Be sure to discuss these important issues prior to showing them property.
4. Age influences how long the buyer will live in their home
The median time that buyers between the ages of 18 to 24 expected to stay in their homes was six years, compared with 10 years for those 25 to 44 and 15 years for those over the age of 45.
Opportunity: Younger homeowners who have been in their homes four to five years are more than three times more likely to put their property on the market compared to older homeowners. While 21 percent of the 18- to 24-year-olds plan to sell in four to five years, only 17 percent of those between the ages of 25 and 44 planned to sell. For those 45 to 64, only 6 percent planned to sell that quickly and only 3 percent for those 65 and older. On the other hand, the prime time for buyers to purchase a second or retirement home is between the ages of 50 and 60.
So, now that you might have some ideas on who might be a buyer, the next question is: How can I effectively market to them? Here are some additional thoughts.
1. Increase your online advertising budget
If you're throwing your money into newspaper advertising, magazines or buying guides, you may want to shift some of those print advertising dollars to online advertising. According to the survey, only 1 percent of consumers found their agent through the newspaper, Yellow Pages, direct mail, or specialty advertising such as calendars and magnets. Furthermore, the number of people finding their homes through a newspaper, a home book or magazine, or directly through the sellers declined by 50 percent. Part of this is due to how people begin their real estate search. Eleven times more buyers now begin their search process on the Internet (33 percent) than they do in print (3 percent).
2. Fewer buyers use real estate agents to locate their homes
In 2001, 48 percent of all buyers found the home they purchased through a real estate agent, compared with 38 percent in 2008. During the same period, the number of buyers finding their home online rose from 8 percent to 32 percent. Nevertheless, the number of people who found their homes through other traditional approaches has remained stable since 2001. Fifteen percent of all buyers found the home they purchased from a yard sign or an open house sign. Another 7 percent to 8 percent located their home through a friend, relative or neighbor. Bottom line: Put your advertising dollars into Web marketing while continuing to market your listings using yard signs, open house, circle prospecting and referral strategies.
3. Internet usage trends
According to the survey, "Eighty-seven percent of home buyers used the Internet to search for homes, up from 71 percent five years ago. Not only has the trend in overall usage risen, but the percent of buyers using the Internet frequently increased from 42 percent in 2003 to 69 percent in 2008." Even though buyers actively search for homes on the Internet, a whopping 77 percent then drove by or viewed the home in person.
4. Value of Web site features
Buyers overwhelmingly cited that photos (86 percent) coupled with detailed information (84 percent) and virtual tours (68 percent) were the most useful Web site features to them. Two studies conducted by Point2Agent in 2007 and 2008 showed that having 16 photos (as opposed to 15 photos), resulted in 33 percent more page views. Based upon the Point2Agent study, the optimum number of photos for lead conversion is a minimum of 20.
5. Your local MLS Web site trumps all competitors
While social networking can help you build your online reputation, the best place to display your listings for maximum exposure is still your local MLS Web site. Only 1 percent of all buyers surveyed used Facebook, MySpace, YouTube or other social networking sites to locate properties. In contrast, 60 percent used the local MLS Web site, compared with 48 percent using Realtor.com. Individual agent Web sites (43 percent) garnered nearly as much traffic as brokerage sites (46 percent). To reach the greatest number of potential buyers, market your listings in all of these venues.
6. Disintermediation is dead
A few years ago, Web marketers proclaimed that the Web would eliminate the need for real estate agents (disintermediation). The exact opposite has occurred. In 2001, 69 percent of all buyers purchased their home through a real estate agent or broker. In 2008, that number was 81 percent.
7. Foreclosure sales represent only a small fraction of all transactions
Despite the nonstop press about foreclosures and short sales being the only types of transactions currently closing, only 3 percent of purchasers acquired their homes through a foreclosure or trustee sale. Nevertheless, that's still triple the 1 percent number from 2001 through 2007.
8. What buyers want most from real estate agents
A large proportion of the industry was worried that the buying public would have no need for agents once they had access to MLS information. Surprisingly, 48 percent of all buyers indicated that their top reason for working with an agent was to find the right home to purchase. In terms of what buyers perceived as being beneficial, the top three items were helping the buyer understand the purchase process, pointing out unnoticed faults or features, and negotiating better terms. The characteristics they found most valuable in their agent were honesty and integrity (97 percent), knowledge of the purchase process (94 percent), responsiveness (93 percent), knowledge of the real estate market (92 percent), and communication and negotiation skills (83 percent). Technology skills were considered to be "very important" by only 37 percent of the respondents.
9. The saddest finding of all
A whopping 70 percent of all buyers said that they would "definitely recommend" their agent to other buyers, and another 18 percent said that they would "probably recommend" their agent. Sadly, only 11 percent of all buyers said that they used the previous agent to buy or sell a home, while 43 percent relied on a referral from a friend, neighbor or relative. This finding underlines the importance of staying in contact with past clients, especially for both repeat and referral business.
I've said in the past that the world has changed. And clearly it has. Are you ready to keep up?
If you find this blog has value, please pass the link along to others. Thanks.
Best to you,
Jim Herrera
Follow me on
twitter - http://twitter.com/jbherrera
facebook - http://facebook.com/jbherrera
linkedIn - http://linkedin.com/in/jbherrera
plaxo - http://jbherrera.myplaxo.com
www.perceptiveinsights.com
----
I'm passionate about our world. Enter the Conversation!
Here are some tips about the buyers for the current market...
1. Gen X and Gen Y Rule the Buyer Market
If you're working with buyers, you can no longer ignore the fact that 60 percent of today's buyers were born after 1964 (i.e. are members of Gen X and Gen Y). In fact, 54 percent of first-time buyers are in the 25-to-34 age group. For Gen X and Gen Y, the primary motivations for buying was their desire to own a home, a job-related relocation or move, the desire for a larger home, or a change in their family situation.
Opportunity: As 75 percent of all first-time buyers are currently renting an apartment, consider marketing to tenants in high-end rentals. For buyers ages 18-24, 62 percent used social networking sites several times per week. That number drops to only 33 percent for buyers ages 25 to 44. To earn the right to do business with this growing group of young buyers, become an active part of the online conversation. This does not mean promoting your services. Instead, consider sites such as Facebook and Twitter to be similar to a social gathering where you meet others who share common interests. Gen X and Gen Y want to get to know you in a social environment prior to doing business with you. Dump the vanity marketing that focuses on you and your accomplishments. Instead, show up as an interesting, fun person who also happens to be a competent and likeable real estate professional.
2. Empty nests
Sixty-two percent of all buyers have no children living at home. Among this group, nearly twice as many single females (24 percent) purchased homes as compared to single males (12 percent). Married couples overwhelmingly preferred single-family residences (86 percent), compared with 63 percent of single females and 65 percent of single males. In terms of preferring townhouse or apartment-style condominiums, only 10 percent of married couples preferred this type of property, compared with 31 percent of single females and 30 percent of single males.
Opportunity: Niche your marketing efforts to fit the type of property you are selling. For example, Gen X (born 1965 to 1976) appears to be putting off marriage and having a family as opposed to Gen Y moms (born 1977 to 1994) who have an average of 2.3 children. Thus, Gen X buyers may be better candidates for condominiums or townhouses, while Gen Y couples may be better candidates for single-family homes. In terms of marketing to Gen X and Gen Y, these two groups dislike newspapers. They do read magazines, especially those focused on lifestyle. When marketing to both Gen X and Gen Y, show pictures of their age group enjoying the good things about living in your area, especially pictures of singles and/or families who are having fun. For older buyers, focus on couples downsizing or buying second homes.
3. "Location, location, location" is still true
While people may debate what really matters most to homeowners, NAR's research shows that the number one concern for all buyers (62 percent) is quality of the neighborhood. Convenience to work was second (51 percent), while overall affordability of homes, convenience to friends and family, and quality of the school district rounded out the top five. Given the high price of gas during the time the survey was conducted, it's not surprising that 41 percent of all buyers said commuting costs were very important and another 39 percent said they were somewhat important.
Opportunity: When working with buyers, be sure to explore what constitutes a "quality" neighborhood as well as potential commute times. Gen X and Gen Y place more emphasis on time spent with family and friends. Be sure to discuss these important issues prior to showing them property.
4. Age influences how long the buyer will live in their home
The median time that buyers between the ages of 18 to 24 expected to stay in their homes was six years, compared with 10 years for those 25 to 44 and 15 years for those over the age of 45.
Opportunity: Younger homeowners who have been in their homes four to five years are more than three times more likely to put their property on the market compared to older homeowners. While 21 percent of the 18- to 24-year-olds plan to sell in four to five years, only 17 percent of those between the ages of 25 and 44 planned to sell. For those 45 to 64, only 6 percent planned to sell that quickly and only 3 percent for those 65 and older. On the other hand, the prime time for buyers to purchase a second or retirement home is between the ages of 50 and 60.
So, now that you might have some ideas on who might be a buyer, the next question is: How can I effectively market to them? Here are some additional thoughts.
1. Increase your online advertising budget
If you're throwing your money into newspaper advertising, magazines or buying guides, you may want to shift some of those print advertising dollars to online advertising. According to the survey, only 1 percent of consumers found their agent through the newspaper, Yellow Pages, direct mail, or specialty advertising such as calendars and magnets. Furthermore, the number of people finding their homes through a newspaper, a home book or magazine, or directly through the sellers declined by 50 percent. Part of this is due to how people begin their real estate search. Eleven times more buyers now begin their search process on the Internet (33 percent) than they do in print (3 percent).
2. Fewer buyers use real estate agents to locate their homes
In 2001, 48 percent of all buyers found the home they purchased through a real estate agent, compared with 38 percent in 2008. During the same period, the number of buyers finding their home online rose from 8 percent to 32 percent. Nevertheless, the number of people who found their homes through other traditional approaches has remained stable since 2001. Fifteen percent of all buyers found the home they purchased from a yard sign or an open house sign. Another 7 percent to 8 percent located their home through a friend, relative or neighbor. Bottom line: Put your advertising dollars into Web marketing while continuing to market your listings using yard signs, open house, circle prospecting and referral strategies.
3. Internet usage trends
According to the survey, "Eighty-seven percent of home buyers used the Internet to search for homes, up from 71 percent five years ago. Not only has the trend in overall usage risen, but the percent of buyers using the Internet frequently increased from 42 percent in 2003 to 69 percent in 2008." Even though buyers actively search for homes on the Internet, a whopping 77 percent then drove by or viewed the home in person.
4. Value of Web site features
Buyers overwhelmingly cited that photos (86 percent) coupled with detailed information (84 percent) and virtual tours (68 percent) were the most useful Web site features to them. Two studies conducted by Point2Agent in 2007 and 2008 showed that having 16 photos (as opposed to 15 photos), resulted in 33 percent more page views. Based upon the Point2Agent study, the optimum number of photos for lead conversion is a minimum of 20.
5. Your local MLS Web site trumps all competitors
While social networking can help you build your online reputation, the best place to display your listings for maximum exposure is still your local MLS Web site. Only 1 percent of all buyers surveyed used Facebook, MySpace, YouTube or other social networking sites to locate properties. In contrast, 60 percent used the local MLS Web site, compared with 48 percent using Realtor.com. Individual agent Web sites (43 percent) garnered nearly as much traffic as brokerage sites (46 percent). To reach the greatest number of potential buyers, market your listings in all of these venues.
6. Disintermediation is dead
A few years ago, Web marketers proclaimed that the Web would eliminate the need for real estate agents (disintermediation). The exact opposite has occurred. In 2001, 69 percent of all buyers purchased their home through a real estate agent or broker. In 2008, that number was 81 percent.
7. Foreclosure sales represent only a small fraction of all transactions
Despite the nonstop press about foreclosures and short sales being the only types of transactions currently closing, only 3 percent of purchasers acquired their homes through a foreclosure or trustee sale. Nevertheless, that's still triple the 1 percent number from 2001 through 2007.
8. What buyers want most from real estate agents
A large proportion of the industry was worried that the buying public would have no need for agents once they had access to MLS information. Surprisingly, 48 percent of all buyers indicated that their top reason for working with an agent was to find the right home to purchase. In terms of what buyers perceived as being beneficial, the top three items were helping the buyer understand the purchase process, pointing out unnoticed faults or features, and negotiating better terms. The characteristics they found most valuable in their agent were honesty and integrity (97 percent), knowledge of the purchase process (94 percent), responsiveness (93 percent), knowledge of the real estate market (92 percent), and communication and negotiation skills (83 percent). Technology skills were considered to be "very important" by only 37 percent of the respondents.
9. The saddest finding of all
A whopping 70 percent of all buyers said that they would "definitely recommend" their agent to other buyers, and another 18 percent said that they would "probably recommend" their agent. Sadly, only 11 percent of all buyers said that they used the previous agent to buy or sell a home, while 43 percent relied on a referral from a friend, neighbor or relative. This finding underlines the importance of staying in contact with past clients, especially for both repeat and referral business.
I've said in the past that the world has changed. And clearly it has. Are you ready to keep up?
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Best to you,
Jim Herrera
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Thursday, June 25, 2009
Mortgage Protection Plan for California Home Buyers
If you (or if you're a California Realtor®, your client) is looking for a new home in California there is a relatively new program to help ease your fears about buying a home.
In April, the California Association of Realtors launched the C.A.R. Housing Affordability Fund Mortgage Protection Program (C.A.R.H.A.F. MPP) for first-time home buyers.
Through the Housing Affordability Fund Mortgage Protection Program, first-time home buyers who lose their jobs due to layoffs may be eligible to receive up to $1,500 per month, for six months, to help make their mortgage payments. A qualified co-buyer also can participate in the program, and receive a monthly benefit of $750 per month for up to six months. Program benefits also include coverage for accidental disability and a $10,000 death benefit.
C.A.R.’s Housing Affordability Fund is dedicating $1 million toward its Mortgage Protection Program, and estimates that as many as 3,000 families will benefit from the program this year.
To qualify for the Mortgage Protection Program, applicants must:
. Be a first-time home buyer – someone who has not owned a home in three or more years
. Open escrow April 2, 2009, or later, and close on or before Dec. 31, 2009
. Use a California REALTOR® in the transaction
. Purchase the property in California
. Be a W-2 employee (cannot be self-employed)
For examples on How The Program Works Click Here
To apply for the program, home buyers must request an application for the H.A.F. Mortgage Protection Program from their REALTOR®.
Check it out at your convenience.
Also, I found this cool website you might want to check out: Real Estate Guidance
If this info is useful for you, pass it on to others in the links below.
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In April, the California Association of Realtors launched the C.A.R. Housing Affordability Fund Mortgage Protection Program (C.A.R.H.A.F. MPP) for first-time home buyers.
Through the Housing Affordability Fund Mortgage Protection Program, first-time home buyers who lose their jobs due to layoffs may be eligible to receive up to $1,500 per month, for six months, to help make their mortgage payments. A qualified co-buyer also can participate in the program, and receive a monthly benefit of $750 per month for up to six months. Program benefits also include coverage for accidental disability and a $10,000 death benefit.
C.A.R.’s Housing Affordability Fund is dedicating $1 million toward its Mortgage Protection Program, and estimates that as many as 3,000 families will benefit from the program this year.
To qualify for the Mortgage Protection Program, applicants must:
. Be a first-time home buyer – someone who has not owned a home in three or more years
. Open escrow April 2, 2009, or later, and close on or before Dec. 31, 2009
. Use a California REALTOR® in the transaction
. Purchase the property in California
. Be a W-2 employee (cannot be self-employed)
For examples on How The Program Works Click Here
To apply for the program, home buyers must request an application for the H.A.F. Mortgage Protection Program from their REALTOR®.
Check it out at your convenience.
Also, I found this cool website you might want to check out: Real Estate Guidance
If this info is useful for you, pass it on to others in the links below.
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