How Agents should justify their commissions

This is an interesting article by Bernice Ross, CEO of RealEstateCoach.com. It describes the types of services that a listing agent should provide in order to earn/justify their commission.

Here are a couple of items in her proposed marketing plan:

• 800 number IVR system
• Listing syndication
• Video syndication
• Using online tools to redecorate the home
• Track the activity and provide real analytics of the marketing efforts.
  

I've been in the industry for many years and I can honestly say that I haven't seen many agents who perform these services consistently.

Do agents provide these services? What services have you seen agents provide? Do you think they deserve their commissions for the service they provide?

What are your thoughts?